{"apiBase":"https://pmf-evaluator.amitksharma.workers.dev/api/public/pmf/evaluate","consultingUrl":"https://www.amitsharma.tech/officehours/","copy":{"email":{"consent_label":"Send me occasional updates from Amit about new tools and writing. Optional — you don't need this to get your map.","cta":"Get my Opportunity Map","field_label":"Email address","headline":"Your PMF Opportunity Map is next.","placeholder":"you@example.com","privacy_link_text":"privacy notice","privacy_prefix":"We use your email only to generate your map and, if you opt in, to send you updates. See our","support":"Enter your email address to generate your personalised map, including the assumptions worth testing and a practical next step."},"errors":{"generic":"Something went wrong while generating your map. Nothing was saved — please try again.","invalid_email":"Please enter a valid email address.","min_length":"Please write at least {min} characters.","network":"We couldn't reach the service. Please check your connection and try again.","rate_limited":"Too many attempts. Please wait a little while and try again.","required":"Please choose an option to continue."},"intro":{"cta":"Build my PMF Opportunity Map","headline":"Understand your product opportunity. Find out what to investigate next.","reassurance":["Free to use.","Takes about two minutes.","No PMF score or pass/fail verdict.","Useful even if you are still exploring an idea."],"support":"Answer a few short questions about your idea, your customers and what you know so far. Get a personalised PMF Opportunity Map with the assumptions worth testing and one practical next step."},"loading":{"note":"This takes a moment. Your map is generated from what you told us — no generic startup advice.","title":"Building your PMF Opportunity Map…"},"progress":{"back":"Back","next":"Continue","template":"Step {current} of {total}"},"result":{"author":{"cta":"Talk to Amit","headline":"Want to talk through your opportunity?","lines":["Sometimes the next step isn't another framework. It's a conversation about what you're building, what you've learnt so far, and where you're stuck.","I work with founders on product direction, customer validation and execution."]},"copied_button":"Copied","copy_button":"Copy as plain text","element_field_labels":{"supporting_input":"What you told us","unknown":"What remains unknown"},"element_labels":{"audience_need":"Audience Need","founder_expertise":"Founder Expertise","technology":"Technology","willingness_to_pay":"Willingness to Pay"},"experiment_labels":{"action":"What to do","interpretation":"What different findings would suggest","meaningful_evidence":"What would count as meaningful evidence","question_or_observation":"What to ask or observe","target":"Whom to approach or what to examine"},"fallback_note":"This map was built from your answers using our standard framework — the personalised generation service was unavailable, so the wording is deliberately cautious and generic.","primer":{"ai_note":"Its AI companion helps you work through the material, structure your reasoning and challenge assumptions. It cannot independently establish real-world evidence.","body":"The Product Market Fit Primer is a practical workbook that helps you develop hypotheses, assess the opportunity, conduct customer discovery, capture evidence, design experiments and synthesise what you learn.","cta":"Explore the Product Market Fit Primer","headline":"You've identified what to investigate. Now work through it systematically.","price_label":"Price: ₹1,999"},"print_button":"Print","sections":{"as_described":"Your opportunity, as described","elements":"The four elements","experiment":"Your next experiment","hypothesis":"What looks interesting","limitations":"Limitations","uncertainty":"The most consequential uncertainty","unknowns":"What remains unknown"}},"steps":{"q1":{"help":"Describe the product, the problem it addresses and how it works. It is fine if you are still figuring it out.","label":"What are you building, or considering building?","placeholder":"e.g. A tool that helps insurance brokers compare policies for small-business clients…"},"q2":{"label":"Where are you in the journey?","options":[{"description":"Exploring an opportunity, not built yet.","label":"Idea / pre-build"},{"description":"Developing or testing an early version.","label":"Building / prototype"},{"description":"The product is live, but demand, acquisition or conversion is unclear.","label":"Launched / acquiring customers"},{"description":"Have paying customers and need to understand what to improve.","label":"Paying customers / growth challenges"}]},"q3":{"help":"Say who you think it's for and what problem you believe they have. It's fine to be unsure — that is useful information too.","label":"Who is this for, and what problem do they have?","placeholder":"e.g. Possibly small-business owners…, I'm not certain yet…"},"q4":{"help":"Consider industry knowledge, customer access, technical capabilities, operational experience or another relevant advantage. If nothing comes to mind yet, write “Not sure yet”.","label":"What relevant expertise, access or advantage do you bring?","placeholder":"e.g. 10 years in commercial insurance distribution…"},"q5":{"label":"What have you observed so far?","options_by_stage":{"building":["Mostly our own assumptions so far.","We have received feedback or expressions of interest.","We have tested the prototype with potential customers.","Some have committed time, data, money or another meaningful resource."],"idea":["Not yet. It is currently an idea or belief.","I have seen the problem or heard individual accounts.","I have heard similar accounts from multiple potential customers.","I have observed people taking action to solve it."],"launched":["We do not yet have a clear picture.","We attract interest, but conversion is weak or unclear.","People use the product, but payment or repeat use is uncertain.","We have paying customers, but acquisition or conversion is a challenge."],"paying":["We have not established this clearly.","We see usage, but are not sure which customers benefit most.","We see repeat usage, renewal or other signs of ongoing value.","Some customers renew, expand or refer others, and we have evidence of this."]},"question_by_stage":{"building":"What evidence have you gathered from potential customers?","idea":"Have you observed this problem among potential customers?","launched":"What have you observed about customer acquisition and payment?","paying":"What do you know about value from existing customers?"}},"q6":{"label":"What is your biggest uncertainty right now?","options":["Whether the problem is important enough.","Which customers need this most.","Whether our solution addresses the problem.","Whether customers will pay enough.","How to reach and acquire customers.","Whether customers will keep using or paying for it.","Whether we have a meaningful advantage.","I am not sure yet."],"skip_label":"Skip this question"}}},"primerUrl":"https://www.amitsharma.tech/product-market-fit-primer/","privacyUrl":"https://www.amitsharma.tech/privacy/","source":"amitsharma.tech/pmf-evaluator"}