Better product decisions begin with better questions.

Talks for people building products in the real world

01 · Why Founders Overbuild Before They Overlearn

Capable founders often respond to uncertainty by building more. This session examines how to tell development activity from real learning about what customers need and will pay for.

Audience takeaways:

• Identify the riskiest customer and business assumptions behind a product idea.
• Separate evidence of customer learning from evidence that a team has shipped.
• Choose a useful next validation step before committing to more build work.

02 · Product Decisions When Everything Seems Important

For early-stage founders, product leaders and operators balancing competing demands with limited time and resources. Explore prioritisation, stakeholder pressure and execution bottlenecks, and the discipline required to make consequential choices.

Audience takeaways:

• Make the trade-offs behind a priority explicit.
• Distinguish a genuine constraint from a queue of urgent requests.
• Decide what to defer, test or stop when capacity is tight.

03 · The Product-Market Fit Equation for Domain-Heavy Products

Drawing on the PMF Primer, this practical session explores how technology capability, audience need, willingness to pay and founder expertise interact. The focus is on assumptions, evidence and what to validate next.

Audience takeaways:

• Map the key assumptions across customer, problem, solution and business model.
• Look for evidence that audience need connects to willingness to pay.
• Identify the next test that could change a product decision.

04 · When Motion Stops Feeling Like Progress

For founders and product teams whose roadmaps are busy but outcomes feel stalled. Explore how to distinguish activity from progress, diagnose where momentum is breaking down, and identify the constraint worth addressing first.

Audience takeaways:

• Connect activity and delivery measures to customer or business outcomes.
• Trace a stalled result to a specific assumption, handoff or bottleneck.
• Select a focused next action instead of adding more work to the roadmap.

Working at the front lines of early-stage product building

My current work brings me into the practical questions founders face while shaping and building a product.

• Startup mentorship: At Afthonia Lab, I mentor early-stage startups on product thinking and business challenges.
• Startup evaluation: As a jury member for the SPJIMR WISE Tech Labs Fintech Pitchathon, I evaluate fintech startup pitches.
• Fractional product leadership: I work with founders and digital businesses on product strategy, diagnostics, prioritisation and execution challenges.
• Product-market fit education: I created the PMF Primer, a practical workbook for early-stage founders to examine their product-market fit assumptions.
• Founder and ecosystem engagement: I contribute an experienced product operator’s perspective to conversations with startups, incubators and accelerators.

Operating experience behind the work

I bring more than 18 years in product leadership, including work at Coverfox and ICICI Securities. That experience spans fintech, insurtech, wealth management and complex digital products.

• Coverfox: During my time there, app installs grew from approximately 1,000 to over 250,000 without marketing spend. This was a team and business outcome, not an individual result.
• ICICI Securities: My work included private wealth digital products including their direct mutual fund platform, onboarding ₹26 billion in assets under advice.
• Across product roles, I have worked on improving delivery cycles and commercial outcomes, including initiatives associated with a 70% reduction in deployment cycles and product changes associated with a 50% increase in average revenue per user.

These experiences inform how I approach today’s early-stage product questions; they are context for the work, not the whole story.

Built around your audience

• Keynotes: Clear, practical perspectives for founder communities, fintech and insurtech leaders, and product teams working through consequential decisions.
• Fireside chats: Candid conversations with founders, operators and investors about product strategy, trade-offs, growth and execution.
• Leadership workshops: Hands-on exploration of prioritisation, diagnostics and product decisions for product leaders and operators.
• Founder and accelerator sessions: Practical sessions for early-stage founders and startup programmes on validation, product-market fit and what to learn next.

Let’s make the session useful.

Every event has a different audience and a different reason for bringing people together. I work with organizers to choose a relevant topic, calibrate the depth and make the session useful to the people in the room.

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